SEO, So You Can Be Found

Tell Us If This Is You...

  • You want people to find you through Google.

  • You want your company at the top of search results.

  • You want more traffic to your website.

  • And if you have a brick and mortar location, you want to be listed in the Map Pack!

Give Your Website the Competitive Edge

A great website should be at the core of your digital marketing strategy, but after it's launched, your focus should shift to getting people to that website.

You can pay-per-click to advertise your site to prospective visitors. You can drive them to your site using Social or Email Marketing (and you definitely should consider those tactics).

But no matter what else you do, should begin a serious search engine optimization process so Google, Bing, and other search engines will recommend your site to people who are searching for what you do.

SEO Is About Content

Convincing Google that your page is better than the competition's starts with high-quality relevant content that answers people's most common questions, using their language. If people that click through to your website stick around, search engines will like you more. If they don't, you'll be less likely to climb in search results.

Yardstick frequently reviews your website for opportunities to improve the content – from keyword placement, to topics you cover.

SEO Is About Configuration

Google has defined for the Internet world how a web page should be structured, how photos should be captioned, how metadata should be provided for videos, and hundreds of other configurations large and small that together determine a high quality website.

Yardstick helps you play by the rules, with specific instructions for your webmaster (we hope that's us) that will improve your ranking.

SEO Is About Links

Things are changing in this world, but for now one of the key ways your website is determined to be relevant is through the number of links to your site from other respected, high-quality websites.

Yardstick regularly researches and seeks out opportunities for back links from high-quality websites.

SEO Is About Competition

Every time someone searches for a keyword or key phrase, Google has to decide which website to list first, second, third, etc.

Yardstick identifies who your competition is in search, and helps you get in front of the audience they are attracting.

  • We research to learn the words people are using to find what you do, and what topics are trending.

  • We listen to you, the subject matter experts! Then we create content that shows your brilliance.

  • We look at what your competitors are doing and one-up them.

  • And of course, we make sure the right keywords fit seamlessly into the page.

Then we do it some more. This is where our horticultural skills come in.* SEO isn't a building you construct and then move in; SEO is a garden you tend. The more time you spend in it, the more cucumbers you get out of it.

And the results are worth the effort and the wait.

How We Measure Success

 

We use industry-leading tools to stay on top of your rankings. And we make sure we're putting our time where it's needed most.

So we can watch as pages rank higher for certain keywords; and the site ranks higher for domain strength.

But the end result will be seen by an increase in organic search traffic.

Local SEO For Local Audiences

If you provide a service or product to your neighbors and surrounding area, there are a few key steps that should be taken on top of the usual.

This may mean creating variations of key pages for specific city or neighborhood names people are tacking on to their searches. It will mean special attention to your organization's NAP (Name, Address and Phone Number) to ensure it is consistent across directory listings. These are just a couple of examples, but rest assured that we will do what needs to be done to get your business on the map!

Our Technical SEO Services Include

Just so you don't think we don't care about the technical side of SEO too, here's a quick list of the things we optimize. We pay attention and learn from the best.

  • Keyword Research

  • Competitive Research

  • Meta Description Tags

  • Meta Title Tags

  • Headlines

  • Link Text

  • Sitemap.XML

  • Robots.txt

  • 301 Redirects

  • #follow #nofollow

  • Back Link Requests

  • Directory Listings

  • NAP

  • Google My Business

  • Google Search Console

  • Skyscraper Technique

  • Focus keyword

  • Title & Headline Length

  • Canonical URL Meta Tags

  • and so on

  • and so on

We sweat these details because with 4 million blog articles published each day, you can't afford not to.

Easy To Start

So if you're ready to start capturing the interest of people who are already searching for you, getting started is simple. Just fill out the form below, and we'll figure out the plan that's best for you.

How Do You Get Started? Let's Talk

Sign up for a free consultation with Phil.

Let's Get Started!
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